Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. In essence, it is Human-Focused Design (as opposed to “function-focused design”). Gamification is design that places the most emphasis on human motivation in the process. Within a year of publication, Octalysis was organically translated into 16 languages and became required literature in Gamification instruction worldwide.
This post is a high-level introduction to Octalysis, the Gamification Framework I created after more than 17 years of Gamification research and and Behavioral Design study.
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